HortiFruit 2025 launches its Innovation Competition, designed to recognize the most creative and disruptive solutions in the fruit and vegetable sector. The fair will be held from November 20-22 at the Palace of Fairs and Exhibitions of the Region of Murcia.

Who can participate

All the HortiFruit 2025 exhibiting companies, national and international, that present innovative projects in:

• Production and marketing of fruits and vegetables.
• Agricultural technology and process digitalization.
• New inputs, tools or sustainable solutions.

How to participate

Companies must send their registration form and documentation (project description, innovation arguments and visual material) to prensa@ifepa.es before the November 1, 2025.

Awards and finalists

A jury of experts will select the finalist projects, which will be evaluated on the first day of the fair (November 20)Three prizes will be awarded and the winning projects will be disseminated in the HortiFruit's official website, social media, and associated media.

A unique opportunity

He HortiFruit 2025 Innovation Competition It is the perfect opportunity for exhibiting companies present solutions that transform horticulture and fruit growing, positioning its brand as a benchmark in innovation and sustainability.