HortiFruit 2025 takes a decisive step in its commitment to innovation and the development of real business opportunities for professionals in the agri-food sector. In this new edition, which will be held from November 20 to 22 at the Palacio de Ferias y Exposiciones de la Región de Murcia (IFEPA), a promotional tool will be activated for the first time. B2B professional appointments designed for maximize networking during the fair.
A platform to schedule meetings and generate opportunities
The new networking platform, accessible from empresas.hortifruit.com, allows registered exhibitors and attendees arrange meetings in an agile and organized manner, anticipating the days of the event.
This tool has been designed to facilitate meetings between key players in the sector: producers, distributors, marketers, agricultural technology providers, startups, research centers, and international agents.
Simple and efficient operation
The process to participate in this meeting system is very simple:
- Create a professional profile (individual or business) on the platform.
- Access the search engine for participating companies.
- Check available profiles and available schedules.
- Request a meeting stating the reason for the meeting.
- Confirm the appointment once it is accepted by the other party.
Meetings will be held in person during the fair, in designated spaces within the venue, optimizing time and ensuring contact with key stakeholders.
One step closer to a professional, efficient and connected trade fair
This appointment system is part of the strategic vision of HortiFruit as an international agricultural fair oriented towards Transformation of the fruit and vegetable sector through knowledge, innovation, and strategic alliances.
By facilitating direct connections and personalized agendas, HortiFruit consolidates its role as a meeting platform for the development of new businesses, technological collaborations, and internationalization projects.
Participate in the HortiFruit 2025 networking event
All exhibitors and professional attendees will be able to use this tool at no additional cost. Registration is now open through empresas.hortifruit.com, where you can create a profile, check the participants and start scheduling meetings from today. With this initiative, HortiFruit reinforces its objective of being the leading fruit and vegetable event in Spain, not only for its exhibition offering, but also for its ability to generate high-value strategic contacts for the present and future of the sector.
