From November 20th to 22nd, the Palace of Fairs and Exhibitions of the Region of Murcia will host HortiFruit 2025, the event that will bring together the main players in the fruit and vegetable sector at national and international levels. Among its most notable activities is a comprehensive Technical Talks block and one Round Table that will address the major challenges and transformations that will mark the future of agriculture.

A space for knowledge transfer and innovation

The Technical Talks will offer a practical and up-to-date overview of the most relevant topics in the sector, addressing key issues such as:

• Artificial Intelligence and Innovation in the Field: How technology is revolutionizing agricultural management, efficiency, and decision-making.
• Digital Field Notebook: Ministry tool to ensure traceability, regulatory compliance and efficient management of farms.
• GAP Global Certification: international standards that ensure the quality, food safety and sustainability of agricultural production.
• Agricultural Mechanization and Robotics: Process automation as a driver of competitiveness in modern farms.
• Plant Health: Effective strategies for crop protection through integrated control and sustainable alternatives.
• Efficient Water Management: solutions to optimize irrigation and reduce environmental impact in a context of water scarcity.
  
  

These talks will be held in a flexible format, with spaces designed for meeting and exchanging ideas. The sessions will be accompanied by breakfast and lunch, creating a comfortable and dynamic environment to encourage networking.

Roundtable: open dialogue on current challenges

The technical program will be rounded out with a Roundtable discussion on sustainability, farm labor, and new challenges in fruit and vegetable marketing. This space is designed to share experiences, identify opportunities, and build collective solutions based on sectoral knowledge.

With this technical program, HortiFruit 2025 reaffirms its commitment to innovation, sustainability, and the transformation of the agri-food sector. An essential event for professionals who not only want to stay up-to-date, but also want to make a difference in the future of agriculture.